The RTVE Showcase returns with its latest content line-up


Great success of RTVE’s Commercial Showcase to show its best fiction content

Directors of content and procurement in the international audiovisual market learned about the RTVE’s latest fiction productions and projects in the fourth edition of its Showcase, held from the 27th to the 29th of June in Toledo with the slogan The content you want, and which included round tables with showrunners, directors, actors and programmers. Alongside this, a private viewing room was set up with more than 500 hours of programmes at the service of the participating buyers.

The series ‘La Promesa’, ‘Operación Barrio Inglés’, ‘4 Estrellas’, ‘Esto no es Suecia’ and ‘Los Argonautas’ were the featured content items of this edition, in addition to a panel devoted to the productions that will be coming soon on TVE and another on the female perspective in Spanish fiction.

In opening this edition, Marta Torralvo, RTVE corporate director, highlighted RTVE's strong commitment to quality, credibility, innovation and diversity in catering for all audiences. In addition, she stressed that RTVE "has been able to adapt to the times and new forms of consumption, the production of programmes of global interest, looking at the world with a view to an internationalisation that is increasingly necessary and finding external support and alliances that allow us to grow and be increasingly relevant."

New fiction productions

‘La Promesa’, the great television revelation of the season, featured prominently in the first panel, with RTVE’s director of Cinema and Fiction, José Pastor; the showrunner and creator of the series, Josep Cister; its star, Ana Garcés (Jana); Carmen Asecas (Catalina de Luján) and the head of wardrobe, Tania Álvarez, who displayed in detail the spectacular costumes created for the series. Singer and composer Gonzalo Hermida performed live the series’ theme song, which he composed himself.

Spies, Nazis, the British and a perilous love story set in Huelva in 1940. This is the story line of ‘Operación Barrio Inglés’, presented by the actors Rubén Cortada and María Morales, together with the producers Gonzalo Sagardía y Gonzalo Crespo, as well as José Pastor.

The panel discussion on the new fiction projects of the Corporation, 'Coming Soon in Fiction', was moderated by José Pastor, accompanied by a representative of each of the five major new fiction projects of RTVE: Fernando Bovaira (‘Las Abogadas’), Mariela Besuievsky (‘Detective Touré’), Javier Olivares (‘Ena’), Humberto Miró (‘Salón de Té La Moderna’) and Gustavo Ferrada (‘Demokracia’).

After this busy panel, it was the turn of '4 Estrellas’ a comedy drama of family entanglements with a dose of mystery, which is garnering a great audience success on La 1, with Javier García Díaz, RTVE deputy director of Fiction; Daniel Écija, showrunner and creator of the series; actors Antonio Molero and Dafne Fernández, and producer Javier Lorenzo.

RTVE’s big children's television production Los Argonautas y la moneda de oro’, which premiered this week on Clan, featured in a panel with Yago Fandiño, RTVE head of children's programming and its channel Clan; the director of the series, Lucía Estévez; Alfonso Blanco, producer, and the actresses Eva Fernández and Sarela Montes.

RTVE Play's first original fiction production, 'Esto no es Suecia’, which tackles the difficulties of parenthood, was presented by Alberto Fernández, director of RTVE Play; Jarmo Lampela, head of fiction at YLE, the Finnish state television corporation, and the producers Sergi Cameron and Marta Baldó participated in the presentation.

Finally, the producer Aurora Guerra, scriptwriter Alba Lucío, showrunner and scriptwriter Coral Cruz and director Patricia Ferreira discussed the important role of women in the creation and production of content in Spanish fiction, giving their valuable point of view in a panel discussion moderated by Concepción Cascajosa, chair of RTVE's Equality Observatory and member of the Board of Management of RTVE.

IV Showcase

Guests from over 30 countries will attend this fourth edition, including the United States, Brazil, Mexico, Argentina, Peru, Colombia, Uruguay and Guatemala from the Americas; China, South Korea, Lebanon and the United Arab Emirates from Asia;France, Great Britain, Germany, Italy, Portugal, the Netherlands, Belgium, Hungary, Poland, Croatia, Slovakia, Romania, Albania, Lithuania and Cyprus from Europe; and Tanzania, from Africa. Representatives from the main state-owned European television channels also attended. BBC, ZDF, RTP, TVP, HRT, FRANCE TV and RAI, among others.

The main aim of RTVE’s Showcase, presented by journalist Elena S. Sánchez, is to explain in an entertaining way what the Corporation produces and where it’s heading in a global audiovisual world, in order to increase international sales of its products, promote its image abroad as a driving force of the Spanish audiovisual industry and forge stronger ties with the main players on the international stage.

Rodolfo Domínguez, director of sales at RTVE, thanked the executives present for attending and invited them to the next edition to show them the new contents with the hallmark quality seal of RTVE.