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Cómo se convierte un deportista en marca

Cómo se convierte un deportista en marca. Son mucho más que deportista.

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  • NBA star Kobe Bryant of basketball team Los Angeles Lakers poses at a news conference in Taipei

    KOBE NIKE

    NBA star Kobe Bryant of basketball team Los Angeles Lakers poses at a news conference in Taipei September 6, 2007. Bryant is in Taiwan for a promotional tour. REUTERS/Nicky Loh (TAIWAN)
  • Barcelona's Messi celebrates goal during Champions League final against Manchester United in Rome

    MESSI BOTA

    Barcelona's Lionel Messi celebrates his goal during their Champions League final soccer match against Manchester United at the Olympic Stadium in Rome, May 27, 2009. REUTERS/Giampiero Sposito (ITALY SPORT SOCCER IMAGES OF THE DAY)
  • Los Angeles Lakers Pau Gasol kisses the Larry O'Brien Trophy after they defeated the Orlando Magic to win the NBA basketball championship in Orlando

    GASOL ANILLO

    Los Angeles Lakers Pau Gasol kisses the Larry O'Brien Trophy after they defeated the Orlando Magic to win the NBA basketball championship in Orlando, Florida, June 14, 2009. REUTERS/Hans Deryk (UNITED STATES SPORT BASKETBALL)

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