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Cómo se convierte un deportista en marca

Cómo se convierte un deportista en marca. Son mucho más que deportista.

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  • Spain's Nadal listens to Banesto chairwoman Botin during an event in Madrid

    NADAL BANESTO

    Spain's tennis player Rafael Nadal (L) listens to Ana Patricia Botin, chairwoman of Spain's bank Banesto, as they pose after a promotional event at the bank's headquarters in Madrid October 23, 2007. REUTERS/Sergio Perez (SPAIN)
  • Soccer player Beckham poses with Japanese fan at promotional event in Tokyo

    BECKS MOTOROLA

    Soccer player David Beckham (L) of England poses with a Japanese fan at a promotional event in Tokyo December 29, 2006. REUTERS/Toru Hanai (JAPAN)
  • Renault's Formula One driver Alonso speaks during a college scholarship presentation at the Ramon Llull University in Barcelona

    ALONSO

    Renault's Formula One driver Fernando Alonso speaks next to Santander Bank President Emilio Botin (R) during a college scholarship presentation at the Ramon Llull University in Barcelona May 19, 2009. REUTERS/Gustau Nacarino (SPAIN SPORT MOTOR RACING BUSINESS)

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