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Cómo se convierte un deportista en marca

Cómo se convierte un deportista en marca. Son mucho más que deportista.

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  • AC Milan's Beckham and Kaka speak during news conference before friendly match in Tirana

    BECKS KAKÁ

    AC Milan's David Beckham (R) and his teammate Kaka speak during a news conference before their friendly soccer match against Albania in Tirana May 12, 2009. REUTERS/Arben Celi (ALBANIA SPORT SOCCER)
  • A Japanese fan holds an image of Real Madrid's Raul as she waits for his arrival at Tokyo's Narita airport.

    RAÚL FAN

    A Japanese fan holds an image of Real Madrid's Raul as she waits for for the arrival of Real Madrid at Tokyo's Narita airport July 24, 2005. Real Madrid will play two friendly matches against Japan's J-League teams. REUTERS/Toru Hanai TH/DH
  • Manchester United's Ronaldo kisses golden boot trophy in a presentation ahead of their English Premier League soccer match against West Ham at Old Trafford in Manchester

    CRISTIANO

    Manchester United's Cristiano Ronaldo kisses the golden boot trophy awarded to him as 'FIFPro Player of the Year 2008' in a presentation ahead of their English Premier League soccer match against West Ham at Old Trafford in Manchester October 29, 2008. REUTERS/Toby Melville (BRITAIN)

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