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Cómo se convierte un deportista en marca

Cómo se convierte un deportista en marca. Son mucho más que deportista.

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  • Tennis player Anna Kournikova arrives at GM ten in Los Angeles

    KOURNI MODELO

    Tennis player Anna Kournikova arrives at GM ten, General Motors' annual fashion show, in Los Angeles, February 28, 2006. REUTERS/Chris Pizzello
  • Real Madrid's goalkeeper Iker Casillas attends a news conference after a training session at Real Madrid's training base in Valdebebas

    IKER GORRA

    Real Madrid's goalkeeper Iker Casillas attends a news conference after a training session at Real Madrid's training base in Valdebebas (12/01/2007)
  • Real Madrid's goalkeeper Casillas shows off his hands during a news conference in Madrid

    IKER MANOS

    Real Madrid's goalkeeper Iker Casillas shows off his hands during a news conference in Madrid September 26, 2007. Casillas has insured his hands for 7,500,000 euros ($10,500,000) until the end of the current Spanish first division soccer league. REUTERS/Susana Vera (SPAIN)

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