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Cómo se convierte un deportista en marca

Cómo se convierte un deportista en marca. Son mucho más que deportista.

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  • Real Madrid's goalkeeper Iker Casillas attends a news conference after a training session at Real Madrid's training base in Valdebebas

    IKER GORRA

    Real Madrid's goalkeeper Iker Casillas attends a news conference after a training session at Real Madrid's training base in Valdebebas (12/01/2007)
  • Real Madrid's goalkeeper Casillas shows off his hands during a news conference in Madrid

    IKER MANOS

    Real Madrid's goalkeeper Iker Casillas shows off his hands during a news conference in Madrid September 26, 2007. Casillas has insured his hands for 7,500,000 euros ($10,500,000) until the end of the current Spanish first division soccer league. REUTERS/Susana Vera (SPAIN)
  • Barcelona's Brazilian soccer player Ronaldinho poses during presentation of his official website in Barcelona

    DINHO WEB

    Barcelona's Brazilian soccer player Ronaldinho poses during the presentation of his official website www.ronaldinhogaucho.com in Barcelona May 10, 2006. REUTERS/Albert Gea

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