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Cómo se convierte un deportista en marca

Cómo se convierte un deportista en marca. Son mucho más que deportista.

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  • Soccer player Beckham poses with Japanese fan at promotional event in Tokyo

    BECKS MOTOROLA

    Soccer player David Beckham (L) of England poses with a Japanese fan at a promotional event in Tokyo December 29, 2006. REUTERS/Toru Hanai (JAPAN)
  • Renault's Formula One driver Alonso speaks during a college scholarship presentation at the Ramon Llull University in Barcelona

    ALONSO

    Renault's Formula One driver Fernando Alonso speaks next to Santander Bank President Emilio Botin (R) during a college scholarship presentation at the Ramon Llull University in Barcelona May 19, 2009. REUTERS/Gustau Nacarino (SPAIN SPORT MOTOR RACING BUSINESS)
  • NBA star Kobe Bryant of basketball team Los Angeles Lakers poses at a news conference in Taipei

    KOBE NIKE

    NBA star Kobe Bryant of basketball team Los Angeles Lakers poses at a news conference in Taipei September 6, 2007. Bryant is in Taiwan for a promotional tour. REUTERS/Nicky Loh (TAIWAN)

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