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Cómo se convierte un deportista en marca

Cómo se convierte un deportista en marca. Son mucho más que deportista.

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  • Renault's Formula One driver Alonso speaks during a college scholarship presentation at the Ramon Llull University in Barcelona

    ALONSO

    Renault's Formula One driver Fernando Alonso speaks next to Santander Bank President Emilio Botin (R) during a college scholarship presentation at the Ramon Llull University in Barcelona May 19, 2009. REUTERS/Gustau Nacarino (SPAIN SPORT MOTOR RACING BUSINESS)
  • NBA star Kobe Bryant of basketball team Los Angeles Lakers poses at a news conference in Taipei

    KOBE NIKE

    NBA star Kobe Bryant of basketball team Los Angeles Lakers poses at a news conference in Taipei September 6, 2007. Bryant is in Taiwan for a promotional tour. REUTERS/Nicky Loh (TAIWAN)
  • Barcelona's Messi celebrates goal during Champions League final against Manchester United in Rome

    MESSI BOTA

    Barcelona's Lionel Messi celebrates his goal during their Champions League final soccer match against Manchester United at the Olympic Stadium in Rome, May 27, 2009. REUTERS/Giampiero Sposito (ITALY SPORT SOCCER IMAGES OF THE DAY)

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