Garage TV
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The motor world channel.
Target demo: Basic and premium content mix. Males ages 16 to 60 of ABCD socio-economic and cultural levels.
Theme Share: 90 % self-produced documentaries and magazines shows about the world of motor sports. 10 % third-party live and pre-recorded sports events.
International brand: Broadcasting rights across all systems and platforms in Europe, Asia and Africa. SD and HD top-quality production. Over 600 hours of programming are premiered each year. Number of scheduled sports events will increase in 2013.
Text and languages: Spanish and English. Other language option subject to evaluation. Subtitling subject to evaluation.
Linear within theme package broadcast 24 hours a day, seven days a week channel.
Exploitation model: linear channel within theme package, linear channel sold à la carte, non-linear channel within theme package, non linear channel sold à la carte. Content capsules.
Content Highlights: Retromobile, American Dreams, Design Center, Motorbike, Holly Wheels, Customized, Museum.