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Cómo se convierte un deportista en marca

Cómo se convierte un deportista en marca. Son mucho más que deportista.

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  • Real Madrid's goalkeeper Casillas shows off his hands during a news conference in Madrid

    IKER MANOS

    Real Madrid's goalkeeper Iker Casillas shows off his hands during a news conference in Madrid September 26, 2007. Casillas has insured his hands for 7,500,000 euros ($10,500,000) until the end of the current Spanish first division soccer league. REUTERS/Susana Vera (SPAIN)
  • Barcelona's Brazilian soccer player Ronaldinho poses during presentation of his official website in Barcelona

    DINHO WEB

    Barcelona's Brazilian soccer player Ronaldinho poses during the presentation of his official website www.ronaldinhogaucho.com in Barcelona May 10, 2006. REUTERS/Albert Gea
  • Maria Sharapova of Russia serves to Viktoriya Kutuzova of Ukraine at the  Wimbledon tennis championships in London

    MARIA WIMBLEDON

    Maria Sharapova of Russia serves to Viktoriya Kutuzova of Ukraine at the Wimbledon tennis championships, in London June 22, 2009. REUTERS/Toby Melville (BRITAIN SPORT TENNIS)

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