North By Southwest ¿ Big Data in the Arts

 In the digital age in which we now live, the common currency is data. Every time you buy something online, fill in a digital form or post something on a social media page, you are creating and sharing data. But have you ever wondered what happens to all that data? Well, in today’s programme we explore the creative use of Big Data in the world of culture with 3 experts from the UK: Claire Round, Director or Marketing and Brand at English National Opera,  Cimeon Ellerton, Director of Programmes at The Audience Agency and Joeli Brearley, Project Manager at FutureEverything, an award-winning innovation lab for digital culture and annual festival.